by Kristen Lamb
September 2014
In The Digital Age, human attention spans now rival an over-caffeinated fruit fly with bad a crack habit. This is good news and bad news.
The good news is readers love consuming blogs because they’re short and convenient. Blogs are perfect for capturing an audience, bonding emotionally and inspiring these microreaders to dive into something longer (like our books).
Read Moreby Kristen Lamb
August 2014
One misconception is that social media’s purpose is to sell books. Yes, and no. Social media is for networking, creating community, and generating word-of-mouth (much like book signings once did). When we use social media to create authentic connections, sales will organically follow.
Read Moreby Kristen Lamb
July 2014
We’ve talked a lot about branding, blogging, and how social media can be used to drive book sales. I’d like to address an aspect of social media many writers may not know about, one that can be a priceless asset—The Hive Mind.
Read Moreby Kristen Lamb
April 2014
Publishing has entered The Digital Age and bullies abound more than ever. The Internet gives psychos access to torment us 24-7 no matter where we go. There are people who are simply made of spite and hate and they will spread misery and pain as far as they can for no reason other than to make others suffer.
Read Moreby Kristen Lamb
March 2014
The world is drowning in choices, and discoverability is nothing short of a nightmare, especially when it comes to books. Cheap and FREE! no longer hold the same influence and, in the face of limitless options, consumers (code for readers) will often purchase based off feelings. This is why likability is key for using social media effectively. Writers are no longer selling information or stories—we’re selling ourselves, which just confirms for me that writing really is the oldest profession in the world.
Read Moreby Kristen Lamb
February 2014
Twitter is one of the most powerful forms of social media for authors and one of the best ways to go viral. Yet, I’m amazed at how many writers ignore or abuse this platform due to ignorance or misinformation. Twitter is a tool, and when used improperly it’s ineffective and can even create epic damage.
Try hanging pictures with a chainsaw and see how that works out.
Read Moreby Kristen Lamb
January 2014
The New Year is here, and the tough news is that The Digital Age Author is dead in the water without a viable online platform. Discoverability is a nightmare that will exponentially worsen as emerging markets open and increase competition. The Internet (and social media) is a lifeline to captivate and cultivate a fan following. But a lot of writers are wasting precious time and money with activities that yield dismal results.
Read Moreby Kristen Lamb
October 2013
There are few tools more powerful for creating a brand than a good author blog. The Digital Age is fast-paced, and information is fleeting. Many of us are struggling in a sea of 0s and 1s for something of substance to grasp onto.
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